The internet is an expansive space for all users to explore, connect and learn about the world around them. The ADA, Americans with Disabilities Act, was first instituted in 1990 as a response to support people with limited abilities. The WAI, Web Accessibility Initiative, followed suit to further introduce practices for websites to use accessible language, navigation, and design.
The act has changed over the years, with minor adjustments to meet modern day web users and site design. However, the internet is included under ADA Title III – “Title III prohibits discrimination on the basis of disability in the activities of places of public accommodations.” This is a strict liability law that is best followed in every aspect of your website to avoid violating the ADA.
Staying updated and ensuring your pages are ADA compliant will create a welcome space for anyone who visits your website. All elements of a website must comply, including text, photos, videos, and navigational tools. For example, all photos on a website must include alt-text to caption and describe what is in the photo. For videos, captions and transcripts must be available to viewers. This allows users with limited sight to gain an understanding of what is on your page, and allow them to explore with the same information another visitor would have.